Ola Media

Some of the clients we’ve been work­ing with on Face­book social media strat­egy have encoun­tered prob­lems with dupli­cate Pages on Face­book, so we thought we’d write up our knowl­edge in the area.

It’s actu­ally essen­tial to your busi­ness to ensure your image on the inter­net remains con­sis­tent, and also that it’s easy for your cus­tomers, fans and clients to find and Like your Face­book page quickly.

Why Use The Merge Tool: 

• You want to tar­get pub­lished con­tent and ads to users who have Liked your Page. But if you have Likes on dupli­cates of your Page this can decen­tralise your efforts.
• You only want to man­age one Page, and it’s prefer­able not to lose the fans of your dupli­cate Pages.

This is why instead of delet­ing the dupli­cate Pages, you can merge them. How­ever you need to have rights to your dupli­cate Pages to do so. If you can’t merge dupli­cate Pages, you can report all com­mu­nity or unof­fi­cial fan-controlled dupli­cates of your pri­mary Page as dupli­cates.

Instruc­tions on Using the Merge Tool: 

Go to your Face­book Page and click “Edit Page”, then click the “Resources” tab, from there select “Merge dupli­cate pages”. A list will show up of any dupli­cate Pages that you have per­mis­sion to merge into your Page. Cur­rently, dupli­cate Pages must be under your con­trol to be eli­gi­ble for a merge. To gain con­trol of com­mu­nity Pages or unof­fi­cial fan-controlled Pages which are the same as the offi­cial Page, you’ll need to look for the “Is this your busi­ness?” link or “Report: dupli­cate” link beneath the dupli­cate Page’s pro­file pic­ture.

This process can take some time and in some cases requires an elec­tric­ity bill to be scanned and uploaded to Face­book to prove beyond a doubt that you are the  right­ful owner. It can also take a few weeks to take effect, so you can check back in to see if you have been granted admin rights to the dupli­cate page later.